New revenue generated with every policy.
A generous commission on every sale creates more value for your business.
Cover sold at the counter, not later.
Protection embedded in the same transaction.
Smooth and fast setup.
Live in 48 hours, online and in-store.
Replacements come back to you.
Vouchers bring customers back to you.
The cover gap
The UK jewellery and watches market is worth £9.6 billion. Yet most customers leave the counter with no specific cover in place.
The average engagement ring costs £2,250. The average watch on an insurance policy is worth £3,000. Both already sit above the typical single-item limit on a standard home contents policy. Theft is rising. Claims on high-value jewellery jumped 43% in a single year. Almost 50,000 watches have been reported stolen since 2019. And until now, no jewellery or watch retailer has had a way to put cover in place at the moment of purchase.
Market size
£0.0bn
UK jewellery and watches market
Uncovered
0%
consumers don't have adequate cover for high-value items
Watches stolen
~0
reported in the UK since 2019
Source: Aviva, 2024; The Watch Register; AIN, 2025

How it works
Protection at the point of purchase. Replacements that come back to you.
Loxa appears at the point of purchase, in-store and online. For items up to £5,000, the customer adds 12 or 24 months of protection in the same basket. For items above £5,000, they tick a box and we send a tailored cover offer by email on your behalf.
Cover begins on delivery. Loxa sends all welcome documents. No change to your checkout or purchase journey, no admin for your team.
Customers claim through Loxa's portal. We aim to approve within 48 hours and approve more than 90% of claims. Accidental damage, theft with a valid police report, worldwide cover for trips up to 180 days.
Where a replacement is needed, we source it from your store, paid as a voucher the customer redeems with you. Every approved claim becomes another sale and keeps the customer in your ecosystem.
Why offer Loxa
Built around your business, not against it.

New revenue, zero capital.
Increase margins, earn commission. No drag on your balance sheet.
Convert more at checkout.
Confidence at the counter. Protection that helps sell the piece, with peace of mind.
Claims that come back as sales.
Vouchers route customers back to you, not another retailer.
We handle the questions.
Every claim, every query. Off your team's plate.
Live in 48 hours.
No setup cost. Live in 48 hours. Native apps for every major commerce platform, plus in-store portal or EPOS integrations.
Built for the category.
Designed for the category. Built specifically for the realities of selling jewellery and watches.
FCA-regulated. Retailer-trusted.
Protection your customers trust. A partner for growth.
Authorised
FCA-authorised intermediary.
Loxa Ltd is authorised and regulated by the Financial Conduct Authority (FCA no. 1018666). We are a full-stack MGA, designing, underwriting, and operating our own protection schemes.
PROVEN
More than 50 live retail partners.
Across jewellery, watches, furniture, eyewear, power tools, electronics, catering appliances, and more. Rowen Homes, Maker & Son, eCatering, ToolDen, Hyundai Power Products, JCB Tools, Harbour Lifestyle, Daals, Selectspecs, Fashion Eyewear.
SCALING
£2.7m raised to bring this to jewellery and watches.
Seed funding closed March 2026, dedicated to embedding protection across the European jewellery and watches market.
Read more in Professional Jeweller
“Jewellery and watches are among the most personal and valuable purchases a customer makes — and among the least protected. Loxa embeds the cover that’s never existed, directly at checkout.”
Integrations
Wherever you sell, we plug in.
No new systems. No new admin. Native integrations for every major commerce platform, plus in-store. Live in 48 hours.
Online
Shopify
Magento
BigCommerce
WooCommerceIn-store
PortalBuilt on something else? We integrate via direct API too.
Frequently asked
Everything you need to know.
Online, we integrate via a native app for your platform, or via direct API. Customers see a Loxa protection option alongside your product and add it to the basket in three clicks. In-store, your team logs policies via our online portal in seconds. There is no change to your existing checkout flow either way.
Cosmetic damage, normal wear and tear, loss or misplacement, intentional damage, damage during delivery on online orders, and anything already covered by the manufacturer.
A meaningful marketing fee on every policy sold, paid to you on every sale. We also offer a tailored forecast that factors in your insurance revenue alongside the other levers that shift when you start offering protection at checkout. It gives you a clearer view of what this is worth to your business. Submit your details via the form above and our team will walk you through it.
No. Loxa Ltd is the FCA-authorised insurance intermediary (FCA no. 1018666). You offer the product to your customers as part of your sales journey; Loxa carries the regulatory responsibility.
At the point of sale, cover goes up to £5,000. For items above that, the customer ticks a box at checkout and we send a tailored, co-branded cover offer by email on your behalf. Maximum claim value is £20,000.
Home contents policies typically cap single items at £1,500 to £2,500, which already sits below the average engagement ring or watch. They also carry an excess on every claim, often running into hundreds of pounds. Loxa policies carry no excess at all. Our cover is specific to the item, starts at the moment of purchase, and the claims experience is built around your customer, not buried inside a multi-line insurance policy.
Accidental damage, including impact, drops, and liquid damage. Theft of the insured item, with a valid police report. UK cover plus worldwide cover for trips up to 180 days. Repair where possible, replacement up to the insured value where not.
Cover is priced as a percentage of the item's value, with competitive, preferential rates designed for jewellery and watch retailers. We will share the exact figures with you in our conversation.
Nothing. There is no setup fee. Most retailers go live within 48 hours.
They don't have to. We handle all claims and customer enquiries directly. Customers claim through Loxa's portal, and we assess, approve, and arrange repair or replacement, aiming to approve within 48 hours. If a replacement is needed, we source it from your store at RRP minus 20%, paid as a voucher to the customer.
Yes. We offer flexible trial arrangements for retailers who want to test the model first.
Many retailers do, often with leaflet-based schemes that see take-up below 5%. Loxa typically achieves 15 to 25% take-up by embedding cover at the counter, pays a meaningful marketing fee on every sale, and routes claim replacements back to your store as vouchers rather than cash. We are happy to walk you through the full comparison.
Built for the jewellery and watch counter
Let’s talk about what protection looks like for your store.
A short conversation with our team is the fastest way to see if Loxa fits.



